SELL OUT PUNKS
A lot of time, money and thinking goes into brand strategy. And at the heart of almost every brand project whether you’re working on positioning, identity, or communications sits one deceptively simple equation: Brand Identity = Brand Image. Brand identity is what you say you are. The values, the voice, the visual language, the manifesto, […]
Co-Creating With the Community: The Process Behind Wash Your Words
At CREATIF, we believe that great design happens when everyone has a seat at the table. Design is at its best when it’s not a top-down process but a shared one. For Wash Your Words, we worked shoulder to shoulder with members of the Blackpool community from day one, using a Human-Centered Design approach to […]
Co-Creating a brand Identity with a community
We collaborated with Leftcoast : who are an arts project embedded in the communities around Blackpool. It was a joy to get involved with their community-centric approach to co-creative the visual identity to their latest community project. We started with a brew… obviously the natural first step to all good conversations and creative endeavours. We […]