InsideOut Brand Identity

The Project

Inside Out is the brainchild of Fleetwood-based artist Gillian Wood a project dedicated to surfacing the often unseen creative talents of people in Fleetwood and the surrounding areas. Literally turning the inside, out.

The exhibition ran from 22 June to 18 July 2021, held in the old Fleetwood Hospital. It became far more than a gallery: people came to talk about their work, share techniques, and exchange stories about their home town. The response was phenomenal, and it made plain just how deeply this kind of creative space was needed.

The Work

Developed through Leftcoast, the process was rooted in immersive community consultation and co-creation as it always is with their projects. From those sessions, the visual identity took shape.

Context

The timing gave this project a particular weight. We were emerging from lockdown  being in an art space together felt significant in a way it might not have at any other moment. The old hospital setting added another layer: a building once associated with recovery, now given over to creativity and connection. That poignancy shaped the whole approach.

Outcome

Inside Out became a genuine gathering point a place of conversation, memory, and belonging. The brand identity worked to reflect that: rooted in the community’s own visual language, and designed to invite people in.