what is human centered design?

Co-Creation: Designing With,
Not For.

At Creatif, we believe the best ideas come from collaboration. Our co-creation process is rooted in Human-Centered Design principles, ensuring that the people impacted by a project are involved every step of the way. By working together, we create designs that are authentic, meaningful, and truly representative of the communities they serve.

Discovery : Listening & Understanding

We begin by immersing ourselves in the community, engaging with people to understand their needs, challenges, and aspirations.

Ideation – Co-Creating Solutions

Through workshops, brainstorming sessions, and rapid prototyping, we collaborate with communities to generate ideas and refine concepts.

Prototyping – Testing & Refining

Ideas come to life through small-scale testing and experimentation. By gathering real-time feedback, we refine and enhance designs to ensure they are both functional and impactful.

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Implementation – Bringing Ideas to Life

Once a solution is tested and refined, we move to full-scale implementation, ensuring that the final design is sustainable and owned by the community.

Recent IF's we co-created

1 People’s Pantry

Collaborating with community members to create a brand identity for a social enterprise tackling food poverty.

2 Wash Your Words

So as we started with the process of co-creative the visual identity with a group of people from around Blackpool. We started out with pads and pens and the concept of community space, with a laundry space and library...

3 Myanmar Collectif

we have collaborated with various groups to design posters that celebrate and commemorate the heroes and martyrs who have lost their lives since the military coup in Myanmar. Through powerful visual storytelling, these posters serve as tributes to those who stood against tyranny, keeping their legacies alive and their voices heard.

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