We collaborated with Leftcoast : who are an arts project embedded in the communities around Blackpool. It was a joy to get involved with their community-centric approach to co-creative the visual identity to their latest community project.

We started with a brew… obviously the natural first step to all good conversations and creative endeavours. We mainly listened to what was one of the most vivid and interactive group conversations around what it should and shouldn’t look like, feel like.

As we explored different ideas through mood boards and sketches, the group emphasized the importance of avoiding a polished and corporate look. Instead, they envisioned something more authentic and relatable, like wonky vegetables, wooden crates, and hand-drawn letters

While brainstorming visuals, the topic of eggplants came up, sparking a humorous tangent about the emoji’s double meaning. After gathering notes and inspiration, we developed the brand identity through two rounds of presentation, feedback, and refinement. The final logo has a hand-drawn feel, giving it an authentic and approachable vibe.

Throughout the design process, we incorporated elements from our initial conversations, ensuring that the project’s essence was captured.