Pier Perspect-ive

Pier Perspectives was created to give men across the Fylde Coast a space to share their stories : the real ones about life, struggle, connection, and hope.

It’s a project rooted in Blackpool, a place known for its bright lights and deep shadows.

When designing the visual identity, the piers themselves became the starting point. Walking over them / and under them gives you completely different perspectives.

The logo takes cues from the lines and structure of the piers, and the gradients were inspired by those moments on the Prom: the calm of a sunset one minute, the chaos of neon the next.

The challenge was to create something that felt supportive and trustworthy, while still reflecting the colour and character of Blackpool. The result is a brand that holds space for both the hard edges and the human warmth.

You can listen to some of the stories from the project here:

🎧 Pier Perspectives Podcast :