Leftcoast Rebranding

Finding LeftCoast’s True Voice: Rebranding Through a Brand Sprint
LeftCoast has always been more than an arts organisation. They bring world-class creativity right to people’s front doors often in places where art doesn’t normally reach. They spark conversations, build lasting relationships, and uncover the hidden creativity in everyone they meet.

But there was a problem. Over seven years, their team and artistic programme had expanded and evolved in exciting ways, and their brand needed to reflect what they were doing now.

✨ Why a Brand Sprint?
Instead of a long rebrand process, we ran a Brand Sprint : an intensive workshop bringing together their team, partners, and community voices. The goal wasn’t to design a logo in a day. It was to dig deep and find the authentic heart of LeftCoast’s story.

💡 What we uncovered:
They don’t just deliver art they bring it right to your door and stick around to build something lasting.

They believe in the alchemy that happens when artists and communities bounce off each other and discover new creative possibilities.
They create spaces where people talk, make, and completely rethink what art can be.

They see the wisdom in everyday life and use creativity to help people connect, feel better, and make positive change.

The Sprint revealed a gap between who they are now and how they were showing up. Their visual identity wasn’t telling the real stories the joy of discovery, the ripple effects of art in unexpected places, the beautiful messiness of true collaboration.

🌍 The outcome?
A brand that doesn’t just look different, but feels true. One that gives LeftCoast the confidence to step more fully into who they really are: a creative force that believes art is for everyone, and that communities themselves are the greatest source of inspiration.

That’s the magic of Brand Sprints: cutting through assumptions, surfacing authenticity, and creating a brand that grows with you not one that holds you back.